What We Do
We partner with clients who wish to make bold improvements to their top-line and margin growth.
We advise firms on pricing, sales, and marketing strategies when change needs to happen quickly, and where our unique data, and analytical insights, and years of experience offer an edge. We go beyond recommendations to provide tangible details on what to do and help clients implement solutions to see the value flow through to the P&L.
How?
Pricing and margin improvement
We work with clients across a range of consumer sectors and business-to-business firms, to improve margins.
Sales force effectiveness and channel strategy
Our approach helps clients transform a step change in sales effectiveness.
Loyalty and customer value management
We help clients attract new customers by designing attractive offer packages—and retain existing customers.
Marketing effectiveness
Our unique approach combines econometric analysis with scientific experimentation, enabling marketers to communicate more effectively with customers.
Product and offer design
We help to develop breakthrough products and propositions.